Capture relationship history
Use a customer or account interview to preserve decisions, dependencies, and the background a new owner would miss.
Help the next account owner understand the customer’s history, expectations, and working relationships without starting from scratch.
Customer-facing teams / An example
What should the next account owner understand?
The customer needs an early heads-up on delivery changes. Their internal planning meeting is every Tuesday.
Shared with the people who need it.
A contact record rarely explains why a stakeholder is cautious, how a past issue was resolved, or which promises need special attention. Ask the person who knows.
Use a customer or account interview to preserve decisions, dependencies, and the background a new owner would miss.
Record practical advice, recurring issues, and internal handoffs before an account changes hands.
Use restricted publication and review to handle sensitive customer context deliberately.
Choose the customer, transition, and key relationships the interview should cover.
Capture their account of what matters and ask for concrete examples.
Check sensitive details and publish to the intended audience for future retrieval.
No. Use it to preserve and retrieve the explanations around the work. Keep customer records and sales workflows in the tools your team already uses.
Only share information your organisation permits you to share. Use the campaign’s review and visibility settings to control the resulting knowledge.
Bring together the information and experience your people need to do their best work.